Confidence in the ‘charity brand’ – a conversation 11th March 2019, Edinburgh

The Gathering 2018

11th March 2019 13:00
11th March 2019 16:30
Paul Bradley
0141 465 7538



Event focus

In this session, we will focus on the changes to Scottish Charity Law that are needed to strengthen the charity 'brand' in the mind of the public.

We will explore how charities can remain accountable through up to date regulation which considers new developments in technology, society and constitutional change.

We will collaborate to use the Scottish Government’s current consultation on charity law to explore the bigger issue facing our sector: how do we ensure the charity brand works for people and communities across Scotland?


There can be no underestimating the importance of trust in charities. Trust in the charity ‘brand’ is one of the most powerful assets our sector holds, but gaining and retaining this is not easy in 2019.

The environment that charities now operate in has changed markedly since the Charities and Trustee Investment (Scotland) Act was passed in 2005. An increasingly digitalised world where change is unpredictable finds the public struggling with who and what to have confidence in.

We see this as a challenge, rather than a problem for charities. It should focus our minds on the need for good governance within charitable organisations to ensure they are well run, open and transparent.

It also forces us to think about whether how we work is fit for purpose, 13 years since charity law was first introduced in Scotland.

Next steps

These discussions will inform SCVO’s response to the Scottish Government’s consultation on the Charities and Trustee Investment (Scotland) Act 2005 and will assist others in the sector to form their own responses. More information about the consultation can be found here:

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