The public view: trust, confidence and support of charities in Scotland 2018

Year of publication
SCVO (Ilse Mackinnon)

This briefing presents and analyses the findings from a survey of the general public in Scotland on trust, confidence and support of charities. The key findings are based on a telephone survey of 1,088 respondents (adults aged 16+) commissioned by SCVO and conducted by Ipsos MORI during 27th Nov and 5th Dec 2017.

Key Findings

  • General trust in charities has dropped.
    In 2017, 73% of Scottish respondents agreed or strongly agreed that most charities are trustworthy and act in the public interest, a nine percentage point drop from 2015 (82%). Further, 57% of Scottish respondents gave charities trust scores of 6/10 and above in 2017, down ten percentage points from 67% in 2015.

  • However, personal trust remains high
    Personal connections with charities continues to be linked with very high levels of trust and confidence. More than three-quarters of respondents (77%) gave the charities they are familiar with scores of 6/10 and above - no significant change from 2015 (78%). A fifth gave the charities they engage with a top score of 10 out of 10.

  • Scotland’s trust and confidence in charities continues to be higher than the rest of the UK… but the gap is narrowing

  • More people in Scotland are saying their trust in charities has decreased

  • Negative media stories continue to be a major factor in the loss of trust

  • Slight rise in number of people reporting that personal experiences made them lose confidence in charities.